About ACE Bros

ACE by name, ACE by nature, we are your reliable brothers in the wonderful world of events and entertainment. We treat all our customers as family, have a reputation as a friendly and professional event service provider and are committed to ensuring your event is the success it should by delivering expertise and equipment you can rely on

ACE / derived from the Old French word ‘as’ and from Latin ‘as’ meaning ‘a unit’, from the name of a small Roman coin. It originally meant the side of dice with only one mark, before it was a term for a playing card. Since this was the lowest roll of the die, it traditionally meant ‘bad luck’ in Middle English, but as the ace is often the highest playing card, its meaning has since changed to mean ‘high-quality, excellence’. This connotation has seen the word applied to an unreachable tennis serve, a successful fighter pilot and more generally as a person proficient in their field.

noun

1. a playing card with a single mark on it, often ranked as the highest value card in it’s suit for most card games e.g. “the ace of diamonds”

2. a person who excels in at specific task or activity e.g. “a sound engineer ace”
synonyms: adept, champion, doyen, expert, genius, maestro, master, professional, star, winner

adjective informal

1. excellent e.g. “an ace engineer”
synonyms: adept, champion, consumate, expert, first-class, first-rate, formidable, magnificent, marvellous, masterly, outstanding, skilful, superlative, very good, wonderful

verb informal

  1. serve an ace against (an opponent in tennis and similar games) e.g. “that is the third ace served in this match”
  2. achive high marks in (an exam or test) e.g. “we aced our theory test”

 

BROTHER or brethren / one who shares a common ancestry, allegiance, character, or purpose with another or others, especially a kinsman, fellow man, fellow member of a fraternity, trade union, or close friend; and comrade.

noun

1. a male in relation to other sibilings of the same parents e.g. “she has an older brother”
synonyms: co-worker, colleague, companion, comrade, confrere, fellow, friend, partner

2. a male associate or member of an organisation e.g. “the time has come brothers, for us to act”
synonyms: co-worker, colleague, companion, comrade, confrere, fellow, friend, partner

So far you have the definitions, the foundation of our name, our core principles, our ethos and attitude in a nutshell. But if you are still wondering who, what, when, where, why and how, then please do continue.

Who

We are brothers by association, we are fellow audiophilles and engineers, friends and ultimately business partners. However, not only is this true for our team members but also of our fellow entertainers, producers, clients and guests. What about ACE? Well the level of our commitment and involvement to ensure the best possible outcome of your occassion is our absolute priority and for that reason we endavour to ace every gig we have the pleasure of being a part of.

What

Our comprehensive catalogue of Audio Visual, Backline, DJ, Lighting, PA, Sound Reinforcement, Projectors, Screens & SFX equipment available for hire, comprises of quality brands and products to meet all event budgets, types and scales.

When

Individually we have all been involved with the events and entertainment industry for many year spanning various involvement as musicians, DJ’s, studio hands, recording technicians, live engineering, installation and sales. ACE Bros has been an underlying ethos for many years but became an established name in 2012. Since hitting the ground running we have rapidly become a name that people trust and rely on.

Where

Our HQ and main area of operation is London, England. We do however, work further a field and offer a nationwide service for all facets of our business.

Why

We look to help and improve our community through our passion and interest in all things events based. Your event deserves the best and we want you to experience quality without having to spend a fortune.

How

With the power of our minds, our physical capabilities all fueled by the desire and honest interest in events and entertainment. We are here to help, and like a proper brother should, we are there when you need us the most. In fact, just like superheros, wouldn’t you agree? So get in touch with a project, an idea, connect with us on any of the social media sites, and let’s get this show on the road.

 Brothers A.C.E

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